The goal of the stories that are told by journalist, bloggers and influencers through the work of PR-operatørene is the same as the goal for paid marketing and advertising – increased sales and awareness of the product and brand. We believe that marketing-PR should be an equally important part of the marketing mix as the other marketing disciplines.
Marketing-PR is, through a variety of channels, an effective tool for spreading the necessary awareness and knowledge. Success does not solely depend on sales and activity, but also by reputation. Marketing-PR contributes in creating positive associations towards your business and/or brand through coverage and coverage in the media. Good stories, told well in the appropriate channels increase customer awareness, liking and sales.